Callaway's Latest Irons Designed for the Better Golfer

Callaway's Latest Irons Designed for the Better Golfer
The R&D team at Callaway has been busy taking the feedback from their Tour players and some of the world’s top amateurs to create the brand’s latest iron designs, the Apex Utility Iron and the Apex Muscle Back Iron.

Introduced to the world during this year’s Open Championship at Royal Liverpool, both sets of irons have been developed with the better golfer in mind. With Callaway’s attention to detail and incredible craftsmanship only adding to the appeal of both designs.

For the golfer looking for a high technology alternative to hybrids or long irons the Apex Utility Irons offer greater ball speed and “hard-to-believe” forgiveness in a traditional long iron shape that’s super sleek.

“We’ve taken a lot of better player feedback and put together this forged body, high-strength steel face. So lots of ball speed, great centre of gravity position, great feel as well,” explains Callaway’ head of R&D, Alan Hocknell.

While the Apex Muscle Back Irons were designed to encourage you to hit the long irons high and the short irons low, just like the pros do. The team at Callaway achieved this by changing the progression of CG height from the 3-iron to the pitching wedge.

“We wanted the longer irons to launch just a little bit more easily and wanted the short irons not to hit shots that balloon up in the air quite too much,” says Hocknell.

The Callaway Apex Utility Irons and the Apex Muscle Back Irons will be available from this Friday, September 12th.  Check out the Callaway Talks episode below for more info.

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