Callaway Golf is spinning its marketing web into the sphere of celebrity with an agreement to sponsor R'n'B superstar Justin Timberlake.
As well as hosting the PGA Tour's Justin Timberlake Shriners Hospitals for Children Open, Timberlake is a keen golfer who boasts a six handicap.
Hickory golfers - players who use pre-1935 vintage clubs with wooden shafts to work their way around the course - believe that today's clubs are to forgiving.
The small but passionate collective of 'golf purists' has been growing since the first hickory golf championship was held stateside ten years ago.
