Miguel Angel Jimenez won the battle of the Ping golf apparel wearers as he beat Lee Westwood in a play-off to land the Omega Dubai Desert Classic.
The pair finished the 72-hole tournament at 11 under par, after carding level-par rounds of 72 on the final day at the Emirates Golf Club.
Both players then failed to make the green in regulation on the third extra hole, but after chipping to similar distances either side of the flag with their golf wedges, Westwood failed to hole with his Titleist Pro V1x golf ball, while Jimenez made no mistake.
Westwood had earlier looked the strong favourite to claim victory, but missed putts on the first two play-off holes, with the victory represents the Spaniard's 16th triumph on the European Tour.
Jimenez admitted his pleasure afterwards having finished as the runner-up in the tournament on two occasions in the past.
The 46-year-old said: "I have been coming to Dubai for many years and had a few chances to win and now I have it, I feel very pleased and very happy."
"I'm still healthy and still strong, not like 25, but still strong and still can play with the ball. And if I feel happy on the golf course and can focus on the golf course, then you can win tournaments."
Westwood collected his 13th top-ten finish in his last 16 events, but the result was not enough to see him climb any higher than his current position of fourth in golf's world rankings.
Thailand's Thongchai Jaidee had to settle for third after missing a relatively short birdie putt on the final hole, leaving him one shot outside of the play-off.
Meanwhile, big-hitting Callaway golf driver user Alvaro Quiros struggled to find fairways all round and capitulated late on to fall from sharing the lead to completing in a share of sixth place.
There were also top-ten finishes for a number of the European Tour's biggest stars including defending Omega Dubai Desert Classic champion Rory McIlroy, Martin Kaymer and Henrik Stenson, alongside 60-year-old Tom Watson.
On the PGA Tour, Steve Stricker moved above Callaway golf equipment user Phil Mickelson into second in the world rankings after picking up a two-stroke victory over Luke Donald in the Northern Trust Open.
Stricker began the final round six shots clear of the field and his seemingly cautious approach left him in danger of throwing away his significant advantage.
The 42-year-old started slowly but recovered to conclude with a one-under-par round of 70 to gain a fourth victory in his last 15 starts.
Stricker said: "It's just difficult playing with that sort of lead. It was tough and a lot of guys were making birdies and applying the pressure, one of them right in my group, Luke Donald. He played great.
"It was a grind. I knew it would be. I knew it would be hard."
Dustin Johnson and JB Holmes tied for third spot, while Mickelson, who plays with Callaway Tour ix golf balls, failed to build on his second-round 66 and ended up sharing 45th position.