The leading golf equipment manufacturers are preparing to take part in the PGA's Expo stateside this summer, with many new releases due to be showcased.
Over 400 vendors are preparing to provide attendees at the Mandalay Bay Convention Center in Las Vegas with a first glimpse of many of the new technologies which will be featuring heavily in the coming months.
Legions of designer labels are set to make a move into the golf clothes market, attracted by some of the smartest dressed sportsmen in the business.
Brands such as Stella McCartney and Calvin Klein can now be found on the shelves of golf shops and the trend looks set to continue, with Tommy Bahama and Levi Strauss and Co's Dockers San Francisco expected to get in on the act with new lines of products, reports the Wall Street Journal.