Expert golfers like a smaller head on their driver in order to exert greater control over the ball, whereas average players prefer larger heads with a bigger sweet spot, according to one expert.
CNN's gear and technology expert Paul Hochmann has identified the three most important elements to consider when choosing a driver head as Club head size, loft angle and shaft flexibility.
Mr Hochmann has emphasized the benefits to a players driving game to be had by tailoring a head to a golfer's swing.
He said: "Consider Mizuno's new MP-600, which has adjustable weights that glide along a track under the club head.
"The benefit: If you tend to hook or slice your shots, you can slide two 8-gram weights to one or the other side of the club head to compensate."
Meanwhile, Nike has introduced a concept named Power Transfer Layer Technology to its One Ball series.
"With the new power transfer layer, you do hit the ball a little further. It compresses better," commented Tiger Woods.