The ball which Callaway Golf claim "goes further than you need" has won critical acclaim in recent reviews.
According to Callaway, a key feature behind the HX Hot is HEX Aerodynamics which contribute towards the extra yardage achieved by the three-pieced ball.
After seeing the growing competition its charity golf tournaments were receiving from similar events, the Hopkinton Education Foundation of Massechussetts, US, has come up with a novel way of attracting interest to its annual fundraiser.
The balls used by today's professionals are a contributing factor to the extra yardage gained off the tee in recent years.
A scientist formerly employed by aeroplane designers Boeing has lifted the lid on the technology which helps modern balls hang in the air for longer.
The most popular golf ball used in the recently-contested Players Championship at Sawgrass has been revealed.
According to World Golf, 94 players at the tournament chose to play with Titleist balls, making it the most popular ball manufacturer in the field.
It is no secret that Titleist has had the most popular premium golf ball for the last few years, with the Pro V1 and Pro V1x. The other ball manufacturers have struggled to get the top professionals to use their balls instead (which is a clear indicator of the quality of the ball).
A growing number of companies are using logo-emblazoned golf balls, which act as a brand reinforcement exercise, according to one manufacturer.
According to USimprints, firms give the balls to golfing employees, whose weekend trips to the course and appearances at corporate golf events help advertise the company name.
