After Tiger Woods, the man attracting the most attention at this weekend's WGC-CA Championship in Miami may well be Colombian Camilo Villegas.
The talented 26-year-old's good looks have made him a household name in South America and more than a dozen TV company crews have come to the Doral resort to track the young man's progress.
However, Villegas, who holds a degree in business, has exuded calm amid the media frenzy in the build up to today's first round.
He commented: "I feel great with my swing. I've been doing a lot of little mistakes, a lot of bogeys on my scorecard that shouldn't be bogeys.
"But (there have been) a lot of great shots and a lot of birdies.
"It's just a matter of tweaking it just a little bit, avoiding those little mistakes and putting good numbers on the board."