Yonex was founded in 1946 by Minoru Yoneyama, a former producer of wooden floats for fishing nets. Forced out of his industry by plastic floats, Yoneyama vowed to never be forced out of an industry due to technology. After some success introducting aluminium into tennis and badminton racquets, he started looking at introducing graphite into golf clubs. This has set an innovation and "technology forward" culture at Yonex's R&D division, who's tagline is 'far beyond ordinary technology'.
Well known brand ambassadors include Scott Hoch and Phil Mickelson, as well as Colin Montgomerie and the teenage sensation Ryo Ishikawa.
Recent posts on Yonex Golf
Wednesday, 16 March 2011 09:55 PM
This week has already seen action on the US PGA Tour, with a two-day event taking place in Florida on Monday and Tuesday.
The Tavistock Cup, which featured the likes of Tiger Woods and Graeme McDowell, pitted four golf clubs against each other in....
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Tuesday, 08 February 2011 05:08 PM
As many players in the professional rankings have noticed this month staying ahead of the field requires not only a powerful tee shot but also exceptional accuracy out on the fairway, no matter where your first shot lies.
One particular set of ir....
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