Back in the first week of August we were shocked when Nike announced they would be leaving the golf equipment business. With the brand stating it would no longer be manufacturing golf clubs, balls or bags but would instead be shifting its focus onto their
golf apparel and
shoe ranges.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President of the Nike Brand. Adding, “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
With big names on their roster including
Rory McIlroy,
Tiger Woods, Brooks Koepka and
Michelle Wie it seemed hard to believe the global athletics company was pulling out of the golf equipment race but maybe it’s exactly the right move for Nike. As fashion and performance become more intertwined on the golf course, Nike is choosing to give their full attention to a realm they are used to leading.
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” Daric Ashford, President of Nike Golf said. “Over the past year the
MM Fly Blade Polo, the
Flyknit Chukka and
Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”
A quick look at the Nike Golf 2016 line proves just how strong their apparel game actually is. Boasting incredible modern style mixed with intelligent technologies, Nike provides golfers with the ultimate in on and off the course fashions.
Case in point is the Nike DRI-FIT technology featured in many of their latest polo shirt designs. A high-performance, microfiber, polyester fabric that wicks moisture away from the body and to the surface where it evaporates, DRI-FIT offers wearers the best in comfort and dryness.
The
Nike Ladies Precision Print Polo Shirt features the DRI-FIT fabric in a classic polo with a modern print while the
Nike Ladies Ace Pique Polo Shirt offers a unique and casual option that ensures a golfer stays cool and comfortable throughout 18 holes.
For men looking to benefit from Nike’s DRI-FIT fabric check out the new
Nike Mens MM Fly Swing Knit Block Alpha Polo Shirt. This incredibly sleek design also features the brand’s MM Fit to contour the body for enhanced fit, comfort and style. The
Nike Mens Victory Solid Polo Shirt promises to keep you dry and comfortable both on and off the greens. This classic style is offered in a variety of colourways to give you the perfect amount of choice – we suggest definitely buying more than one!
Although we hate to admit it the end of summer is drawing near and you might want to start thinking about what you need to continue hitting the course as the days get shorter. Nike’s latest line of windwear jackets and vests are the perfect addition to any golfing wardrobe.
The
Nike Ladies HyperAdapt Composite Jacket will fast become your new best friend – on and off the course this autumn! The incredibly flattering silhouette further benefits from excellent water-repellent protection that won’t restrict your swing.
For great defense that fits in your pocket check out the
Nike Mens Printed Packable Hooded Jacket. Offering the perfect lightweight and comfortable fit this jacket can be conveniently folded up into the front left pocket when not in use. Making it the perfect companion on those days when the weather just can’t decide what it wants to do.
Nike takes their design techniques to new heights when creating an athletic shoe. This dedication to detail and desire to push the boundaries of design innovation translates to their extensive line of golf footwear. Featuring a unique collection of high and low top contemporary styles to suit the modern golfer.
Want to really stand out when you step up to the tee? Check out the
Nike Mens Flyknit Elite Golf Shoes. This bold design further benefits from its Flyknit upper which reduces the overall weight of the shoes to promote supreme comfort and greater stability.
For an athletic golf shoe that wouldn’t look out of place off the course there’s the
Nike Ladies Akamai Golf Shoes. Expertly crafted by Nike these shoes are seriously good. Featuring the Lunarlon full-length cushioning technology in the midsole, you will find your walking comfort enhanced and your foot fatigue reduced after a hard 18 holes.
See all the latest
Nike Golf styles available at GolfOnline today.
