TaylorMade Employs Instagram Followers to Reveal their Latest Design
TaylorMade golf is taking social media to a whole new level. Making their Instagram followers key in unveiling their latest equipment design.
The innovative brand has enlisted 36 of its Instagram members to help “build the club.” Following #buildtheclub, each day you can see more pieces of the puzzle added. With TaylorMade asking you to “pull the curtain back” before they do!
Interest in the unusual campaign is gaining momentum with many the company’s fans and even their Tour staff showing excitement for the imminent reveal. Like them, we can’t wait to see the final puzzle piece added!
