2016 has been a pretty stellar year for the brand with tour staffers winning gold in Rio, the U.S. Open and holding the number one ranking in the world. As Nike has decided to pull out of the equipment race, many of their tour players have also made the switch to TaylorMade gear including Rory McIlroy, Tiger Woods and Brooks Koepka.
Success on both the PGA and European Tours has helped propel TaylorMade to the forefront of most Sundays this past season, a position the brand is keen to uphold. With its latest unveiling, TaylorMade is fixed on building upon its dynamic M1 and M2 ranges. Promising this is not just new from newness sake but a better and more improved version of each club. Check out the full range available in the UK from January 27, 2017.
Same Letter. #BetterEverything
— TaylorMade Golf (@TaylorMadeGolf) December 6, 2016
Explore the all-new M family: https://t.co/esfacfYKTx pic.twitter.com/VdIH3qZ7O3
The new M1 Driver takes multi-material construction to the next level to deliver distance, forgiveness and total customisation. Featuring 27 grams of moveable weight in a longer, more personalised T-Track helps to give players more adjustability and greater ball flight control than the previous model.
Merry Christmas to me from @TaylorMadeGolf I love surprises! #MPower pic.twitter.com/FMsR2gJARO
— Roberto Castro (@cicioCASTRO) December 6, 2016
For the M2 Driver, TaylorMade have raised the bar in design and engineering by reinventing the club’s multi-material construction as well as an advanced geometric shaping. Giving all golfers a new level of distance, forgiveness and best-in-class sound and feel.
New M2 driver will come in draw-bias model called “D-Type.” Offers more spin, +10 yards more draw bias #TaylorMadeEvent pic.twitter.com/lSgbLKMP3j
— GolfWRX (@GolfWRX) December 6, 2016
The brand’s new M1 and M2 Irons boast Face Slot Technology to give players better distance and control. Making your mis-hits better and your good shots extraordinary. With the M1 better players will find a smaller, more refined distance shaping iron. While the M2 offers the complete performance package iron, featuring a lower CG and Geocoustic engineering.
The 2017 M irons — Distance + Height, now with Face Slots for more forgiveness and ball speed on mis-hits.
— TaylorMade Golf (@TaylorMadeGolf) December 14, 2016
Explore: https://t.co/RKViOwEY13 pic.twitter.com/uy7BD8AXSA
With the M1 Fairway Woods TaylorMade have used a single 25g sliding weight to provide simple left-to-right adjustability, optimising ball flight for any swing. Featuring an open-channel Speed Pocket the new M1 is the brand’s longest adjustable fairway wood. Boasting incredible distance and forgiveness in a super sleek design.
DJ is pounding his new M1 fairway 330.9 yards off the tee (Trackman screenshot in comments). #BetterEverything pic.twitter.com/NlpEy8i0SL
— TaylorMade Golf (@TaylorMadeGolf) December 6, 2016
For the first time-ever TaylorMade have brought their incredible Inverted Cone Technology to a fairway in the new M2. Allowing for an astonishingly hot face for insane distance and forgiveness off each and every strike. Crafted with a two-tiered sole, players can expect the same fantastic distance of the original M2 with added playability from all lies.
Inverted cone on a @TaylorMadeGolf 3wd!?!?! UNreal!! #teamtaylormade #experiencetaylormade #ballspeedfordays #m2 pic.twitter.com/wIR3M2gGbn
— Freddy Villarta (@thefreddyv) December 7, 2016
In the M1 Rescue TaylorMade have incorporated an adjustable weight for the first time in the category. Producing a hybrid that delivers long and forgiving performance from any lie.
Featuring the M family’s iconic black and white crown, the M2 Rescue improves alignment and inspires complete confidence at address. Specifically designed for better feel and playability, the M2 features externalised sound ribs for exceptional sound and touch.
In 2017, the best gets better.
— TaylorMade Golf (@TaylorMadeGolf) December 6, 2016
Take a look inside the #TaylorMadeEvent. #BetterEverything pic.twitter.com/4HOlibnxdY