2014 is turning into a pretty impressive year for Callaway Golf. Fresh and innovative gear plus incredible brand ambassadors are putting the company at the forefront of golfing technology and GolfOnline is proud to be along for the ride.
With the reincarnation of the beloved Big Bertha, Callaway began this year with a bang. Creating a total performance driver suitable for players of all abilities.
“We didn't bring the name back out of some misguided sense of nostalgia,” explained Callaway’s head of research and development, Dr. Alan Hocknell. “We brought it back to advance the science of hitting the ball far. The goal of driver design at Callaway is to individualise performance optimisation for every golfer, giving them the best chance to optimise driving distance.”
Boasting the brand’s first-ever adjustable perimeter weighting technology, the Big Bertha and the Big Bertha Alpha both work to control gravity, maximising distance and increasing ball speed.
The results were undeniable, with pros and amateurs alike jumping back on the Big Bertha bandwagon. From the European Tour to the PGA and Senior Tours, both drivers began racking up wins with players including Pablo Larrazabal, Patrick Reed and Colin Montgomerie.
With the indisputable success of their latest creation, Callaway recently announced it was giving you more control over your Big Bertha selection. Introducing the udesign, the brand has afforded its customers the ultimate in personalisation, with the possibility of over 15,000 unique design combinations for the Big Bertha and the Big Bertha Alpha.
Neil Howie, the Managing Director and President of Callaway Golf Europe said, “Golfers are already seeing the benefits in Big Bertha and Big Bertha Alpha Drivers, so it’s natural to take it even further with udesign, for customers seeking the ultimate in personalised equipment.”
Beginning with eight colour choices for the crown, you then can pick a separate “accent” hue and have up to 18 characters etched on the sole. Additional loft, shaft and grip options make it a truly unique driver. Perfectly tailored to your specifications.
GolfOnline Directors - Nihar Patani (first from left), Samit Patani (first from right), Callaway Account Manager - Steve Macdonald (center), President & MD of Callaway Golf Europe Ltd - Neil Howie M.I.O.D (second from left), President & Ceo of Callaway Golf Company - O. G. (CHIP) Brewer, III (second from right)
Recently we welcomed part of the Callaway Golf team to our head office in Stanmore, including Howie and the President and CEO of Callaway, O.G (Chip) Brewer, III.
At GolfOnline we are proud to carry an extensive range of the Callaway line that includes the Big Bertha as well as the brand’s latest lines of accessories and apparel. As one of Callaway Golf’s preferred partners we offer non-biased advice to help ensure you make the right decision when purchasing your Callaway gear. Visit us today online or at GolfInstore to check out what all the Callaway fuss is about.
