adidas Looking to “Boost” Your Golf Game from the Feet Up

adidas Looking to “Boost” Your Golf Game from the Feet Up
For the first time, adidas Golf is utilising the brand’s highly successful boost technology for golfers.  Introducing the adipower Boost for ladies and men.

Already successfully employed in its running, basketball and baseball shoes, adidas is now bringing boost cushion technology to its golf footwear.

Boasting maximum energy returns, better responsiveness and supreme comfort, this latest design promises to deliver more efficiency to your game.

The ground breaking foam cushioning found in Boost is produced using thousands of TPU (thermoplastic polyurethane) energy capsules. Unlike EVA, a rubber-like cushion used in many other golf shoes, TPU retains its consistent cushioning despite changes in weather or temperature.

“Innovation is at the core of everything we do, and we are relentlessly looking to push design, engineering and performance boundaries to create footwear that helps our athletes and all golfers perform at their highest level,” explains Masun Denison, Director, Global Product Marketing, Footwear at adidas Golf.

Adding, “adipower Boost is a perfect example of utilising breakthrough technology never seen before in golf to create the ultimate performance golf shoe.”

Further adding to the adipower Boost appeal is the incorporation of Tour-proven gripmore technology.  Featuring strategically placed gripmore cleats of varying sizes on the outsole to produce the pinnacle of traction and stability when and where you need it most.

Available in three distinct models, the adipower Boost, the adipower Boost Boa, and the adipower Sport Boost, this latest line from adidas aims to transform your game from the feet up. A concept even the pros on Tour are recognising.

“When I first put them on, I immediately noticed how comfortable they were. I didn’t want to take them off,” said current world number 8, Jason Day. “During the swing, the energy return is noticeable – as if you can feel the technology in action. I wanted to keep them the moment I saw them. They feel good, and look good, too.”

With a vibrant and eclectic range of colour ways you’ll be sure to find the pair that suit your needs and style when the adipower Boost becomes available in late February.

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