GolfOnline ยท Est. 2000 ยท Stanmore, London

Built by golfers. Trusted the world over.

One of Europe's largest online golf retailers, run since 2000 by people who play the game as seriously as you do. This is who we are, and why we go that extra yard.

Discover our story Visit our store
A golfer at first light, mid-round
25+ Years online
4.9โ˜… ยท 38k+ Customer reviews
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The game's biggest names, under one roof since 2000

TaylorMade Callaway Titleist PING Cobra PXG Wilson Mizuno Cleveland Srixon XXIO
The motto reflects the mission

Every golfer knows what one more yard is worth.

In 2000, the first e-commerce wave was loud, fast and mostly impersonal. We made a quieter bet: that golfers would buy online if, and only if, the people behind the screen actually knew the game.

Twenty-five years on, that bet still holds. We are one of Europe's largest online golf retailers, serving golfers in the UK and worldwide, and we have never lost the proshop feel. Our motto, Going That Extra Yard, is not a campaign. It is the operating manual.

The GolfOnline store and headquarters in Stanmore, Northwest London
Stanmore, Northwest London HQ ยท Warehouse ยท Store ยท Fitting studio
exยทtra yard
\ หˆekยทstrษ™ หˆjษ‘หd \ ยท noun

The distance between doing the job and doing it properly. The yard nobody asks you to go, which is precisely why almost nobody goes it. How we have done business since 2000.

The GolfInstore retail floor and fitting studio at Stanmore SERVING GOLFERS SINCE 2000
Proven, not promised

A quarter-century of keeping the promise.

Anyone can claim great service. We would rather show the receipts: a 5-star rating across more than 38,000 Trustpilot reviews, status as a Google Trusted Store, and customers who have re-ordered every season since dial-up.

In 2010 we opened GolfInstore, our retail store and custom fitting studio attached to the Stanmore warehouse, because sometimes you just want to hold the club before you buy it.

25+
Years serving golfers online, since the first e-commerce wave
38,000+
Five-star Trustpilot reviews and counting
18,500
Google reviews as a Google Trusted Store
100+
World-class brands stocked, from drivers to apparel
A GolfOnline team member taking a customer call in the fitting studio
Founded2000 ยท London
OperationHQ + Warehouse + Store
Fitting studioState-of-the-art simulator
Stock dataLive, range-wide
DeliveryUK ยท Europe ยท Worldwide
The machinery behind the motto

Engineered like a tour van. Run like a proshop.

Behind the friendly voice on the phone is serious infrastructure: live stock figures across the entire catalogue, custom builds ordered direct from the manufacturer, and a fitting studio that reads your swing before we recommend a single club.

The technology keeps the promises. The golfers who work here make them.

01

Same-day dispatch

In-stock orders picked, packed and on the van the day you click. Live stock means a delivery date is a promise.

02

Custom fitting

Simulator-led fittings at Stanmore. The right shaft, loft and ball for how you actually play.

03

Worldwide delivery

Great rates across the UK, Europe and the rest of the world, plus free Click & Collect in store.

04

Aftercare that lasts

Warranty support and honest answers long after the box is opened. The relationship outlasts the receipt.

How far we go

The extra yard, department by department.

Four places the extra yard shows up before, during and after every order. Pick one.

A golfer being custom fitted on the Stanmore simulator

Fitted to your game, not to our shelves

A fitting at Stanmore reads your real swing on a state-of-the-art simulator. We sell you what the data says, even when it is the cheaper option.

  • โœ“ Launch-monitor data on every head and shaft combination
  • โœ“ Custom builds ordered direct from the manufacturer
  • โœ“ Ball fitting included, because the ball is a club too
ยฝยฐThe loft margin we will happily argue about
The Stanmore warehouse dispatching orders

Live stock. Honest dates. No hopeful guessing.

Real-time availability across the entire range means what you see is genuinely what we can get to you, anywhere in the world.

  • โœ“ Same-day dispatch on in-stock orders
  • โœ“ Competitive shipping to the UK, Europe and worldwide
  • โœ“ Free Click & Collect from GolfInstore, Stanmore
100%Of the catalogue runs on live stock figures
A GolfOnline team member helping a customer by phone

Call us and a golfer answers

Not a queue. Not a script. Someone who has stood on the same tee in the same wind, and is still here for the slightly awkward question three weeks after delivery.

  • โœ“ A team of 20-plus golfers on phone, email and live chat
  • โœ“ We test the season's samples on real turf before advising
  • โœ“ Full warranty support, handled by the same team
20+Golfers answering golfers, Northwest London HQ
GolfOnline Birdie Members loyalty programme

The golfers who come back deserve more back

Our Birdie Members loyalty programme rewards every order with points, early access and member-only offers. Season after season, it adds up.

  • โœ“ Points on every purchase, redeemable against gear
  • โœ“ First look at new season launches and offers
  • โœ“ Member pricing on selected fittings and services
Every orderEarns points, no minimum spend

We go where the game goes

Our team travels across the country, and across the globe, to bring you the best insights in golf. Tournaments, brand HQs, demo days and product launches: if it shapes what ends up in your bag, we are there first, testing it for ourselves.

  • โœ“ First looks at new gear, filmed where it launches
  • โœ“ On-course testing in real conditions, not just studio data
  • โœ“ Insights from the brands, the tours and the fitting vans
WorldwideInsights from wherever the game takes us
Who we serve

Every golfer. Every game. One extra yard.

Twenty-five years online has taught us there is no such thing as a standard golfer. So there is no such thing as standard service.

New to the game

Your first set, without the first-timer treatment

Walking into golf can feel like joining a club where everyone already knows the rules. Not here. Honest advice on package sets, the right ball for a new swing, and zero judgement about your handicap.

Shop package sets
A new golfer trying clubs for the first time 01 / 05
The club golfer

The weekend regular who deserves weekday-pro gear

You play every Saturday, you know your miss, and you suspect your driver is ten years past its best. A Stanmore fitting reads your actual swing and fixes the miss instead of flattering the ego.

Book a custom fitting
A club golfer mid-swing 02 / 05
The low handicapper

Tour-level gear, dialled to the half degree

When you play off low single figures, the margins are measured in revolutions per minute. Tour-spec heads, exotic shafts, custom builds direct from the manufacturer, and fitters who speak launch monitor as a first language.

Explore the hardware
Tour-level forged irons in detail 03 / 05
Ladies & juniors

Properly fitted, never an afterthought

Dedicated ladies' and junior ranges from the game's biggest brands, sized and fitted with the same care as any tour build. A junior with a club that fits is a golfer for life, and we are in the golfer-for-life business.

Shop ladies & junior
A junior golfer playing with properly fitted clubs 04 / 05
The travelling golfer

Trusted by golfers the world over

From Stanmore to Singapore, our parcels carry the same promise. Competitive worldwide shipping, live stock you can rely on, and a team that treats an order from the other side of the planet exactly like one from the other side of the road.

See delivery options
05 / 05
What golfers say

Don't just take our word for it.

A 5-star rating across more than 38,000 Trustpilot reviews, and counting. Here is a glimpse of what golfers tell us, with the full, live feed straight from Trustpilot below.

Rated Excellent ยท 4.9 out of 5 from 38,000+ reviews on Trustpilot
Read all reviews
The next 25 years

Growing the game, one golfer at a time.

The best thing we ever sold was not a driver. It was the idea that golf belongs to anyone willing to play it.

  • Honest, free advice for anyone starting out, whether they buy from us or not
  • Junior ranges and fittings that treat the next generation as proper golfers
  • A team built from golfers, hired for knowledge of the game first
  • A loyalty programme that rewards the golfers who grow with us
Get in touch Visit us in Stanmore
A junior golfer practising their swing
A GolfOnline team member helping a customer in store
Golfers walking the fairway at golden hour
The team testing new season gear