From the first time I used this for my alignment sticks it felt quality. This wouldn't be an item for everyone, especially since its the same as a dozen balls, but there is something special about it. It oozes quality a true premium product from Titleist and one which I'm happy to have in the bag. Yes albeit a bit gimmicky, but it helps keeps ally alignment sticks together in the bag and protects them. As an items for a Titleist fan to put in the bag it truly is a must have item!