Nike is without a doubt the biggest name in sport and has now set its sights on becoming the principle brand in golf within the next decade. Already home to the sport’s leading figure, Tiger Woods, in January 2013 Nike signed up and comer Rory McIlroy. A major coup for the brand at the time, the alliance of Woods and McIlroy ensured Nike Golf remained high on the leaderboard and in the news for the foreseeable future and beyond.
Nike has the capacity to bring in technology from an entire spectrum of sports manufacturing, evident from the Nike golf footwear and apparel ranges. The brand's latest line of equipment, the Nike Vapor Fly, offers golfers an entire range of Blue woods and irons specifically engineered to increase distance. The result of years of research at The Oven (Nike's research and design facility in Texas), the Vapor Fly was designed to give golfers an overall higher launch angle both off the tee and from the fairway.
In the summer of 2016 Nike shocked the golf world by announcing it would be terminating its golf equipment and ball lines. The brand stated it would instead be focusing its energy on the golf footwear and apparel side of the business. With huge names like Woods, McIlroy and Michelle Wie on their roster it was a decision that stunned many. As the company's direction refocused, Nike announced on New Years Day 2017 that it had signed World Number One Jason Day. Once again setting its sights on being visible each and every Sunday on Tour!
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Over their 50-year history, Nike has gone from strength to strength in the sports world and with the help of Tiger Woods, Nike Golf was able to enjoy the limelight for well over a decade. The brand is now looking to the next generation of golfers in Day as it continues to push the boundaries of golf technology and innovation.
At GolfOnline we stock a wide selection of the Nike Golf range including golf shoes, golf bags, balls and the full range of Nike golf clubs. If for any reason you cannot find what you're looking for on GolfOnline, as an approved stockist, we can order it direct from Nike (subject to availability).