Nike Unveils Latest Apparel Technology for 2017

by Maura Hutchinson

Since its decision to pull out of the golf equipment business late last summer Nike has been forging ahead with its commitment to bringing golfers the best in apparel and shoes. A point perfectly illustrated by the brand’s signing of top professional golfers this year including World Number One Jason Day. Dedicated to helping you reach your potential on the golf course, check out what the brand has in store for your game in 2017.

Apparel that Adapts as you Perform…

Working to reduce the need for outfit changes on the golf course, Nike has created what they call Aeroreact Technology. Used in their latest line of polo shirts and mid-layers Aeroreact is able to adapt and adjust as your body performs throughout a round. Specifically engineered to react to changing moisture levels to create better body temperature regulation in both warmer and cooler conditions.

The uniquely designed fabric uses a bi-component yarn that works to increase breathability as you sweat. Opening its structure to increase maximum airflow, and closing back up to lock in warmth as you cool down. This amazing technology boasts “No Change Needed” and has caught the eye of World Number One and new Nike staffer Day.

“It has been exciting to learn about smart fibers that react to my body’s temperature in different environments,” says Day. “With Nike Aeroreact technology, I don’t have to make any adjustments.”

Day wore the Nike Mens MM Fly Aeroreact Blade Polo Shirt during his first appearance of 2017 at the SBS Tournament of Champions in early January. This super stylish piece boasts a modern feel with a sleek blade-style collar. Designed to perfectly contour the body without affecting your motion, this polo not only utilises Aeroreact technology but also the brand’s Dri-FIT to ensure any excess sweat is quickly wicked away.

For a bit more protection the Nike Mens Aeroreact Half Zip Golf Top is crafted using a stretch fabric that promises not to restrict your swing, with mesh fabric patches used on stress areas to further enhance movement and breathability.   

When the weather’s against you – Hyperadapt…

As any golfer can attest to, cold, wet and windy conditions can wreak havoc on your game. Add to that bulky layering pieces and your swing could really take a beating. Nike’s Hyperadapt Technology looks to solve this problem by ensuring you’re warm and comfortable whatever the weather conditions but also able to freely move without feeling any restrictions.

Nike’s Hyperadapt Technology has been around for a few years now, proving a huge hit with professional and amateur golfers alike.

The brand’s new Hyperadapt Transparent Jacket features the game-changing technology in a comfortable yet super stylish design. Boasting premium protection from the elements without restricting your full range of motion.

These aren’t your grandfather’s golf shoes…

Nike is known for pushing the boundaries of innovation and design. Producing products that get their athletes noticed and performing to the absolute limits. While many might view golf as a traditional sport, Nike hasn’t let the game’s rich history stop them from bringing golfers the best technology in the most modern or “classic Nike” designs.

The brand’s 2017 line up of golf shoes is no exception. From the iconic styling of the new Nike Ladies Air Zoom 90 IT Golf Shoes to the super cool Nike Mens Lunar Command 2 Boa Golf Shoes, featuring Flywire Technology and the Boa Lacing System, Nike is proving once again the power of their unique designs and innovative technology.

Comfort and protection reigned supreme when it came to designing the Nike Mens Lunar Command 2 and the Nike Ladies Lunar Command 2 Golf Shoes. Both models offer superior Lunarlon lightweight cushioning to improve walking comfort and stability throughout 18-holes in a sporty yet waterproof design. Even the pros are raving about these shoes!  

Get your game ready to handle whatever the weather throws your way by checking out all the Nike Golf Apparel and Nike Golf Shoes available now at GolfOnline!

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