Last week
TaylorMade Golf announced it would be merchandising Star Wars golf accessories just in time for Christmas 2016.
The brand has reached a merchandising agreement with Disney to be able to distribute Star Wars branded
Golf Balls,
Headcovers,
Umbrellas,
Divot Tools,
Gloves and
Valuables Pouches. With the Star Wars franchise still pulling in reams of fans across generations this could be a lucrative move for the brand and encourage younger Star Wars fans to get into golf.
“As a company we are incredibly excited to be working with Disney,” said Jason Howarth, Category Director for TaylorMade-adidas Golf EMEA. “We know that there are thousands of golfers out there who are massive Star Wars fans, and to be able to collaborate with such an iconic brand to create this range of bespoke merchandise is a fantastic opportunity. We’re greatly looking forward to working more closely with the team at Disney to further build the relationship between the brands.”
TaylorMade’s Star Wars line will hit retailers later this year in mid-November. The price point on the merchandise ranges from £9.99 to £39.99.
