Callaway Launches Mavrik Metalwoods – A New Decade of Innovation

by Maura Hutchinson

Callaway is known throughout the golf industry as a leader in hardware design and innovation. Now, as the company enters a new decade they’re giving us even more to get excited about. Building upon their previous use of artificial intelligence and a supercomputer, as seen in last year’s Epic Flash, Callaway is moving forward with the technology to offer golfers improved performance. Read on to find out more about the new Callaway Mavrik Metalwoods.

Distance that Defies Convention

Specifically created to replace 2018’s Rogue range, the new Mavrik line of Drivers feature a new generation Flash Face, made from a remarkably light and strong FS2S titanium material. Using a new and even more powerful supercomputer, Callaway engineers sought to optimise ball speed and performance across a larger area of the face. Artificial Intelligence has been used to fine tune acoustics via new internal titanium ribs, to help achieve better sound and feel. The Mavrik also employs Callaway’s successful Jailbreak Technology plus a T2C Triaxial Carbon Crown for faster ball speed and even more forgiveness.

“We’ve been pretty successful with drivers over the last couple of product cycles. And it was an internal call to sort of really think big, think differently, try and upset our own thinking. [We] wanted to go and do something special and behave a little bit like Ely Callaway. He was a bit of a maverick thinker way back at the beginnings of the company here. We thought we should behave that way too.” – Callaway Senior VP of R&D Alan Hocknell speaking on Callaway Talks.

Three ways to speed…

The new Mavrik line of drivers offers three models to help golfers achieve their personal best.

Mavrik Standard: The Brand’s FASTEST Driver

The Mavrik features Callaway’s new Cyclone Aero Shape (the only driver model it’s used in). Its profile is shallower from the front to back with a flatter crown and sole design that then sweeps upward in the back to create a higher trailing edge. This specific shape helps to reduce drag and garner greater clubhead speed.

*According to Callaway the new Mavrik Standard reduces drag by up to 61 percent when compared to their Epic Flash Driver*

Mavrik Sub Zero: Combination of Low Spin & High MOI

The Sub Zero model features a new A.I. designed Flash Face SS20, on a smaller 450cc head, to improve ball speeds across the whole of the face. Jailbreak and a T2C Triaxial Carbon Crown also help to ensure faster ball speed and better forgiveness. While two interchangeable weights (14g and 2g) allow golfers to fine tune trajectory by changing launch angle and spin rate.

Mavrik Max: The Easiest to Hit

The Mavrik Max model offers players maximum forgiveness when and where they need it most. It also features the Flash Face SS20, Jailbreak and T2C Triaxial Carbon Crown. Place the 14g weight in the rear for MAX forgiveness or in the heel for MAX draw.

Unconventional Thinking

For the Mavrik Fairway Woods, Callaway has once again employed the help of A.I. to design a Flash Face that’s unique to each of the three models. A high-strength C300 Maraging Steel Face melds with Jailbreak technology to help offer maximum ball speeds. For enhanced performance Callaway has also employed a leading edge geometry in every model for easy launch. For the ultimate in distance and accuracy a single fixed weight in the sole helps to pull the CG low and back in the head for high launch and flat trajectory.

Mavrik Standard: The Brand’s Fastest Fairway

Featuring a large and expansive hitting area, this fairway has been specifically engineered for high launch with a flat trajectory.

Mavrik Sub Zero: Tour-Inspired Profile for Greater Workability

A tighter leading edge on the Sub Zero helps to create better workability. Front and back weights can be flipped to further customise ball flight and spin.

Mavrik Max: Better Performance & Highest MOI

The oversized 200cc head on the Mavrik Max offers the range’s highest MOI in the fairways. A lowered leading edge helps ensure better performance on shots hit lower on the face.

An A.I. First

For the first time ever, A.I. technology has been used to design the Flash Face in these hybrids. Confidence-inspiring shapes, as well as Jailbreak and the latest Face Cup technology help to achieve faster ball speeds. Available in standard, Max and Pro models to offer something for every player.

The Mavrik range is now available for PRE-ORDER at GolfOnline.

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