Titleist Unveils the Latest Versions of the Pro V1 and Pro V1x

by Maura Hutchinson

The #1 ball in golf is looking to help your 2019 rounds go farther than ever before. Last week Titleist unveiled its latest versions of their popular Pro V1 and Pro V1x golf balls– and there’s a new twist. Read on to find out more…

The Key Word is More

How do you improve on a ball that’s already performing? That was the task of Titleist engineers as they looked to improve the successful Pro V1 and Pro V1x ranges. What they discovered is probably not all that surprising. Golfers want more distance and control without sacrificing anything else.

“When we set out to develop the 2019 models, we found that golfers at every level are extraordinarily satisfied with the performance of their Pro V1 or Pro V1x,” explains Michael Mahoney, Vice President of Golf Ball Marketing at Titleist. But he adds, “At the same time, golfers keep telling us they would still like more distance – as long as they don’t have to give anything else up. Through the prototyping process, our chemists and engineers discovered a way to cast an even thinner urethane cover, and therefore increase the percentage of speed-enhancing materials in the overall construction. Pro V1 and Pro V1x are now even faster, as a result, all while maintaining the scoring performance and feel characteristics that golfers demand from these golf balls.”

To achieve their brief, Titleist set out to develop more of what’s fast and less of what’s not, with some pretty stellar results. So what are the main differences this time around? Take a look below:

A 17% Thinner Cover
Featuring a more efficient design, the new Pro Vs have a reduced thickness cover. This has allowed for added speed whilst also retaining the spin and incredible control you’ve come to expect from your Pro V1 and Pro V1x golf ball.

A Larger Casing Layer
A new larger casing layer is a speed enhancing, spin optimising layer that helps power both balls for exceptional long game distance.

New, Fast Core
The Pro Vs feature a new core that has been specifically engineered to offer more speed, less spin and the same great feel. All whilst maintaining their familiar feel characteristics and compression.

The New Pro V1

The latest Pro V1 has been created for golfers looking to shoot their best scores. It provides total performance from tee to green and delivers penetrating ball flight with a very soft feel. Specific features include:
  • Very low long game spin
  • Penetrating trajectory 
  • Drop-and-Stop short game control 
  • Very soft feel

The New Pro V1x

In the new Pro V1x, golfers can expect to find a ball that offers total performance from the tee to the green with high trajectory and soft feel. Other important features include:
  • Extraordinary distance with consistent flight
  • Low long game spin
  • High trajectory
  • Drop-and-Stop short game control
  • Soft feel

One Visible Difference…

In previous years, the Pro V1 and Pro V1x has been available in your standard white. This year both balls have also been manufactured in a new High Optic Yellow option.

“As the demand for yellow Pro V1 and Pro V1x started to grow, our material scientists got to work on what we knew would be a significant R&D undertaking,” explain Mahoney.

Adding, “The performance and durability characteristics of our cast urethane are the best in the industry. It’s because we formulate and manufacture the cover ourselves that we are able to control the material with such precision and consistency. While it may seem pretty straightforward, recreating those properties in yellow required a new and complex chemistry with considerable iteration until we got it just right.”

The new Pro V1 and Pro V1x balls from Titleist will be available to purchase at GolfOnline from mid-March.