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Looking inside the bag, you’ll find a unique and unexpected design element—the pockets have been lined with “fighting unicorn” symbols, a competitive take on Scotland’s national animal. Like the hotdog lining of our U.S. Open staff bag, the unicorn lining provides a fun reveal once you open the bag while also paying tribute to the spirit of The Open Championship host country.
"We wanted to include a nice surprise when you open up this bag as well—something that brings out a more playful element to the design. Fortunately for us, we had some great iconography to play with since the Scottish national animal is a unicorn. As a result, we created a "fighting unicorn" silhouette to add into the bright blue/dark blue lining." — Dennis Kennedy, TaylorMade Graphic Designer